The Targeting strategy :: Business and Management Studies

The bell ringering strategy information strategy paperThe business that I am going to examine is a typical business toconsumer pillow slip dealing with symphony related product sales anddistribution straightway to nodes (direct sell). every medicinal drug is ane-commerce site that provides a large inventory of melodic genres. Ithas a user friendly inquisition engine to explore the immense music databaseof the site. It provides advanced searching methods that help the userto explore the database check to mood, genre, song and albumtitle. All music provides moreover to the user an tautological service thatcan give him/her the opportunity to become a registered instalment of thesite (free) in order to gain specific training concerning circumscribedprices, offers, music information according to his/her preferences,advanced search, expanded artist information (credits, songs),editorial features as well as the ability to listen audio samples (30second duration) before purc hasing the record. Moreover it uses a 5 confidential information album evaluate system with 5 being the best rating in order toassist the customer about the specific release.Target GroupThe Targeting strategy that All music utilizes is based on marketplacesegmentation in order to collect and manipulate current andprospective buyers into groups (segments) that have common needs andwill respond similarly to a merchandise action.Our target group comprised on Age Primarily males and females senile 18-30 years Lifestyle customers that like to purchase musical products such as cd-albums, t-shirts, music accessories as well as musical concerts.* Location life history in Western Europe and America and can be fitted to perform creditcard transactions.The main reason that All music focus more on those areas is due to thefact that the specific customers (from statistical information)1) Perform on-line transactions via credit card on a daily basis(have proper knowledge of the intern et technology)2) Affluent target groups that are affordable to pay for music downloads and cd-purchases charged by record labels via the internet.Data elementThe data that should be maintained in the specific marketing databaseshould be* Customer ID Customer name* Country* Customer sex* Customer age* Occupation* Customer marital status* Customer address* Customer telephone(or cell phone)* Customer email* Customer search history* Financial information Preferred genre Prospect customerSource(where will All music get the data sources?)All music should use information concerning the data sources bothexternal and internal. Examining the external data all music will getthe data elements with the use of a combined approach of compiled andresponse data in order to notice the source of information. To bemore specific through compiled data All music will collect from